Lamborghini Pulls The Sheet Off Its Urus SUV, Claiming It As World's Fastest

When it arrives next spring, the $200,000 Lamborghini Urus will be the world’s fastest SUV, reportedly clocking a top speed of 189 mph, about two miles faster than the reigning champion, the $229,100 Bentley Bentayga.

Lamborghini launched the long-awaited Urus last week at its headquarters in Santa’Agata, Italy. Speaking to a 700-person crowd that included Italian Prime Minister Paolo Gentiloni, Lamborghini CEO Stefano Domenicali called the launch “a historical moment for our company.”

“It is a Lamborghini you can drive every day,” Domenicali said. “We do believe this car can make a different in a landscape Lamborghini was not used to before.” The Urus marks a return to SUVs for Lamborghini, which discontinued its Hummer-like LM002 off-roader nearly 25 years ago. Unlike the other two models in Lamborghini’s current lineup – the two-seater Aventador and Huracan coupes – the Urus can seat up to five and is expected to appeal to new customers around the world who are looking for a vehicle more versatile than a racetrack-ready sports car.

 

Speaking to the crowd, Gentiloni called Lamborghini’s newest model an “example of an Italy that can export.”

With its optional 23-inch wheels, 650-horsepower twin-turbo V8 engine, and half-dozen customizable drive modes, the Urus can feel equally at home on or off road, said Ranieri Niccoli, Lamborghini’s industrial director. Its four-wheel drive system and adaptive air suspension help the SUV conquer earth, gravel, and stone like a rally car or thrive on low-grip conditions like snow or ice, he said.

The Urus puts up impressive figures for an SUV: Lamborghini says it will reach 62 mph in 3.6 seconds and 124 mph in 12.8 seconds. Rear-wheel steering lends the feel of a shorter, more agile wheelbase, while its eight-speed transmission exploits maximum power, Niccoli said.

The market is ripe for Urus as well as forthcoming SUV-like models from Aston Martin and Rolls-Royce, according to analysts. “Other brands have gained significant benefits from expanding in to this previously non-traditional category,” said Ian Fletcher, principal automotive analyst at IHS Markit.

Sales of crossovers and SUVs worldwide nearly quadrupled, to 26 million units, between 2006 and 2016 and are forecast to surpass 34 million units by 2020, according to data from IHS Markit. The high end of the market, which includes the Bentayga, Mercedes G-Class, and forthcoming Urus, is growing at an even faster clip.