Apple's Live-Stream Is About To Begin, And Car Shoppers Are Ready

Apple AAPL +1.85% will live-stream an event today to reveal details of its new iPhone 7. Less certain is whether Apple CEO Tim Cook has anything to say about the autonomous car the company is developing.

But if Apple is ready to share its plans for a self-driving Apple Car, there’s an audience eager for news: half of respondents to a recent survey said they would consider purchasing a car from a tech company such as Apple orGoogle GOOGL +1.46%, according to TECHnalysis Research. The company surveyed 1,000 U.S. car owners who plan to buy a new car within the next two years.

However, Google seems to have an edge in the fledgling market for cars exported from Silicon Valley: Nearly 60% said that they would be definitely, seriously, or moderately interested in buying a car from Google; 52% said the same of Apple. A minority of respondents – 24% for Apple and 18% for Google – said they had no interest in cars from the tech behemoths.

 

Though neither company has given a timeframe for its self-driving car projects – or has admitted to developing them – some consumers are waiting with their wallets out. About 12% of those surveyed said they would definitely purchase an Apple car, while 11% said they would definitely purchase from Google.