It’s not surprising that the edgy Buick Avista, the sleeper hit of the Detroit Auto Show this year, continues to attract attention.
The ultramodern concept car picked up the title of Most Significant at the 2016 North American Concept Vehicle Awards ceremony today. The awards, part of the Concours d’Elegance of America in Plymouth, Mich., celebrate the latest concepts in vehicle engineering and design.
The 400-horsepower, twin-turbo V6 concept revealed in January, signaled a bold departure from Buick’s normally unexciting designs. The sporty 2+2 coupe, based on the platform underpinning the Chevrolet Camaro and Cadillac ATS, showed that Buick might be capable of producing premium cars and attracting younger buyers.
With leather trim and aluminum details, the concept car’s interior featured a floating center console that extends to the rear seats. Outside, the Avista is all sleek, flowing lines speckled with titanium and carbon fiber accents. Reporters at the Detroit Auto Show couldn’t get enough.
Long-suffering Buick’s sales continue to fall as it tries to engineer a turnaround. Its car sales dropped 12% for the first half of the year, to 42,006. Sales for its most popular sedan, the Verano, fell 16% during the same period. The new LaCrosse could enliven sales toward the end of the summer; sales of the old model fell 33% through June.
Buick’s SUV sales, which rose 6% during the same period, helped offset the decrease. Overall, Buick brand sales fell 2%.
The Avista uses Buick’s new winged tri-shield grille and check-shape headlamp that will be found on the redesigned 2017 LaCrosse sedan when it goes on sale next month. The Cascada convertible, Regal mid-size sedan, and smaller Verano round out its car lineup.