Top GM Engineer Honored Alongside Kim Kardashian And Other Hollywood Elite

Create + Cultivate, a high-profile conference series for millennial women, is honoring a General Motors executive at a conference in Los Angeles today alongside Hollywood A-listers including Kim Kardashian, Chrissy Teigen, and Lauren Conrad.

Pam Fletcher, GM’s executive chief engineer for autonomous and electrified vehicles, was named to Create + Cultivate’s second-annual list of top 100 women in business for 2018, a voguish alliance for the Detroit automaker.

As automakers recognize the increasing influence of women in the marketplace, they’re jockeying to become top of mind for the next generation of car shoppers. GM has been especially active over the past couple of months, paying attention to where millennial women congregate. The company partnered with Create + Cultivate to produce the C+C 100 list and kept an eye on last December’s inaugural Teen Vogue Summit, keynoted by Hillary Clinton in conversation with 17-year-old “Black-ish” star Yara Shahidi.

Los Angeles-based Create + Cultivate, which has grown from a cult favorite into a pop culture phenomenon in just a few short years, engages millennial women who come to hear advice from a who’s who of business and entertainment. The speaker lineup for the series, held in cities across the U.S., has ranged from the likes of Gloria Steinem to Meghan Markle.

Fletcher, who is spearheading GM’s initiative to launch more than 20 electric vehicles by 2023, connected Create + Cultivate’s ideals to the automaker’s mission to develop the next generation of transportation technology.

“At General Motors, we’ve outlined a mission to advance a world with zero crashes, zero emissions and zero congestion,” Fletcher told Forbes. “That’s no small goal, and it’s going to take passionate people with all types of different talents, especially in the STEM fields.”