Jaguar Land Rover Is Taking Applications From Mobility Startups To Join Its Tech Incubator Program

Jaguar Land Rover has chosen two mobility startups for a six-month residency at its Portland, Ore., incubator supporting transportation and connected car innovations.

The automaker is one of several scouting for startups outside of the traditional transportation industry and funding innovations in next-generation mobility. The relationships are symbiotic: manufacturers get early access to new and potentially profitable technology, while startups get the resources and support they need to grow. BMW’s venture capital arm, iVentures, is moving its headquarters from New York to Palo Alto, Calif. to be closer to the epicenter of mobility innovation and creating a $350 million fund to invest in dozens of fledgling companies over the next decade.

The Jaguar Land Rover Tech Incubator, which launched in January 2016, is committed to working with roughly 120 early-stage companies over the next 10 years. The startups, including the latest two selected, receive mentorship and development support from the Jaguar Land Rover global engineering teams, office space, and direct investment and services from the automaker.

LISNR, a Cincinnati-based startup focused on sending data over audio waves, develops in-car connectivity such as seat personalization, keyless access, and remote app pairing. The company is also working to secure data transmission over connected devices, an important issue as new car technology moves forward.

Portland, Ore.-based PILOT Automotive Labs is focusing on retrofitting vehicles currently on the road with advanced driver assistance systems, including navigation with voice control, emergency 911 calls, road sign and traffic signal detection, and obstacle detection.

"The technologies LISNR and PILOT are developing present us with endless opportunities to broaden our scope of knowledge across data transmission and a suite of driver assistance features,” said Danielle Alexander, the incubator’s general manager.

Startups developing automotive technology or innovations for connected cars can apply for the incubator’s next wave now