Jaguar Land Rover Will Electrify Its Lineup In 2020

Starting in 2020, all of Jaguar Land Rover’s new models will come with an option for a hybrid or electric powertrain, the automaker said at a conference in London today. Current models undergoing redesigns beginning that year will also offer an electrified version.

“We will introduce a portfolio of electrified vehicles across our model range, embracing fully electric, plug in hybrid and mild hybrid cars and SUVs,” Chief Executive Dr. Ralf Speth said at Jaguar Land Rover Tech Fest, an event the automaker hosted to show journalists its new technology, including its first-ever electric vehicle, an SUV based on its bestselling F-Pace. The I-PACE will go on sale next year with a range of about 220 miles.

Automakers worldwide are facing pressure to introduce new vehicles that run on batteries rather than relying on gasoline. Swedish automaker Volvo is working on a similar initiative to electrify its lineup by 2019. Several other carmakers will debut all-electric concepts or production models next week at the Frankfurt Motor Show.


At Thursday’s Tech Fest, Jaguar Land Rover also showed two concepts: an electrified version of its iconic Jaguar E-type, as well as a car intended for 2040. The Future-TYPE, which can only be seen through a virtual reality headset, is a fully-electric self-driving vehicle that’s connected to an artificially-intelligent steering wheel named Sayer and intended for a shared ownership model.

“We stand on the brink of the mobility revolution. Autonomous, connected, electrified and shared vehicles,” Speth said. “The impact of the changes we are about to embrace will be huge across all sectors of our economy and every section of society – globally. The opportunities are great.”

The Tech Fest exhibit will open to the public Friday through Sunday at Central Saint Martins, University of the Arts London.

CarsRochelle GrenierForbes