Lamborghini Used Jet Fighters, Spaceships, And Snakes To Design Its Latest Supercar, The Aventador S

Mitja Bokert, Lamborghini’s lead designer, plastered his “mood board” with jet fighters, spaceships, and venomous snakes as he created the brand’s latest supercar, the $421,350 Aventador S.

Lower, wider, and more powerful than Lamborghini’s flagship car, the Aventador SV, the 740-horsepower S variant gets a new 6.5-liter V12 engine and – for the first time in Lamborghini history – a four-wheel steering system. “All the lines are dedicated to emphasize the width of the car,” Bokert said at the car’s launch in Valencia, Spain on Sunday. “The car stands for purity.”

“The combination of enhancements on the S will make it more than ‘just a little more capable’ than the SV before it,” said Karl Brauer, executive publisher at Kelley Blue Book. “The increase in horsepower, sleeker aerodynamics and smarter active suspension wouldn’t have been enough to intrigue me, but throw in Lamborghini’s first use of four-wheel steering on a production car, and the S is kind of a big deal.”

Its enhanced performance comes with a more menacing growl, which was evident during a test drive on the Circuit de la Comunitat Valenciana Ricardo Tormo, the motorsports racetrack in Valencia. “We have redesigned completely the sound of this car,” said Maurizio Raggiani, Lamborghini’s head of research and development. “This is really the voice we want to have from our V12 engine.”

Lamborghini expects the Aventador S to boost sales for the brand, which faces the challenge of continuing to grow while maintaining exclusivity. It sold 3,457 vehicles worldwide last year and is targeting 3,500 this year.

The original Aventador, which replaced the Murcielago in 2011, has sold more than 5,500 units since its launch. That’s nearly a 40% increase over the number of Murcielagos sold during its 10-year life span.

Meanwhile, it’s readying for the launch of its first-ever SUV, the 2018 Lamborghini Urus, with the hopes that the larger model will attract more women to the brand. Lamborghini is building a factory in its hometown of Sant'Agata Bolognese, Italy, to produce the Urus, with plans to double the size of its facilities thereLamborghini C.E.O. Stefano Domenicali said the SUV will be a “game changer.”