McLaren debuted its most opulent car to date at the Geneva Motor Show on Tuesday. The McLaren 720S, which arrives at dealerships in May, will replace the brand's entry-level 650S coupe.
The price for the two-seater is expected to start around $284,475. The new model marks the first time that the English brand, which began selling cars to consumers in 2011 after decades of building race cars, has ventured into the second-generation of a product family, the Super Series.
McLaren describes the 720S as lighter, faster, and more dynamically capable than its predecessor. The most opulent of all five of the cars in McLaren's portfolio is made of lightweight aluminum and carbon fiber. It can be customized with bespoke elements from the stitching of the interior's Bridge of Weir leather to the color of the wheels.
The 720S gets McLaren’s new, twin-turbocharged 4.0-liter V8 that delivers 710 horsepower. The mid-engined coupe zips from 0 to 60 mph in 2.8 seconds, as fast as the Tesla Model S P90D equipped with the carmaker's Ludicrous mode. The engine sits lower to the ground than the previous generation, improving rear visibility and cargo space.
"It's two levels up from a game changer," said President of McLaren North America Tony Joseph.
The brand started with nine dealers in the U.S. in 2011 and will more than double that by end of the year. McLaren North America sold more than 1,000 cars last year.